SmartPak Heads to Rolex

by Karen Sinnott, Marketing Assistant

Rolex-1.jpg

We’re back from Rolex and even as we finish unpacking, the office is still abuzz with the stories from such an exciting year! Our congratulations go out to Phillip Dutton who put in a really awesome performance.

Rolex-2.jpg

For those who attended this year, you might think that pink has become the new black – thanks to SmartPak! Pink scrub boots, SmartPink saddle pads, and even pink Tailored Sportsman breeches, couldn’t be missed in the SmartPak tent. With 10% of the net profits going to Breast Cancer Research, shoppers were eager to pick up pieces from our SmartPink plaid line, which includes everything from Show Totes to Garment Bags to Breakaway Halters.

coursewalk.jpg

And pink SmartPak hats were adorned by all (well almost all!) on the Course Walk with Kim Severson and Jan Byyny, providing some much needed shade from the beating sun – quite the opposite from last year’s weather where it poured the entire walk! Held on Friday afternoon, over 150 people (and well over a dozen dogs) joined the walk! Kim and Jan did a great job of explaining their tactics to us and keeping us all entertained along the way with their jokes and banter. Everyone seemed to enjoy this free event, minus the Rottweiler puppy that really would’ve just preferred to nap.

winsome2.jpg

Sunday was a sad day as we all bid farewell to Winsome Adante, Kim Severson’s accomplished mount, who was officially retired during a ceremony prior to stadium jumping. As her famous partner of years, “Dan” as he is affectionately known, has quite the list of accomplishments (he was named the 2002, 2004 and 2005 Horse of the Year by the USEA making him the second highest scoring horse in the history of U.S. eventing). SmartPak has been a strong supporter of Dan’s career since the very beginning, providing him with his daily supplements in SmartPaks. And we were thrilled to get to participate in this notable ceremony! Dan looked so handsome as he adorned a custom Blue Ribbon cooler in black and gold, that showcased his career accomplishments. And boy did they fill up the cooler. To further celebrate Dan’s remarkable career, SmartPak made a $1,000 donation of supplements to CANTER Mid-Atlantic to assist them in the care of their retiring racehorses. We think with his Thoroughbred bloodlines, Dan would approve!

So as another Rolex has come to an end, we’d like to take the opportunity to thank everyone that stopped by our booth; whether it was to do a little retail therapy or just to say hello. We love attending shows like Rolex not just because it’s one of the coolest shows of the year, but also because it gives us an opportunity to meet our fantastic customers and in many cases, their fantastic dogs! Which by the way – next year we promise to bring even more cool dog products for your 4-legged friends. We’d also like to extend our deepest condolences to Laine Ashker for the loss of her horse Frodo Baggins and to Sarah Hansel for the loss of her horse The Quiet Man. Our thoughts are with them during this difficult time.

Can’t wait to see you again next year!

Tagged with:
Posted in Events

Recent Posts


Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Share it:
SmartPak is the Official Tack and Equipment Supplier of the USEF.
Members save 5% off all purchases.
You'll this

SmartCombo™ Senior Pellets


As Low As: $55.95
(72 reviews)
Have questions? Contact us »
Connect with us:

Meet the SmartPakers

Jen and Tally
Apparently I've been obsessed with horses since I was born, and I used to beg for pony rides on a regular basis. I started showing in 4-H, progressed to equitation and jumpers in high school and rode on the IHSA team in college where I also discovered the joys...

Learn more »

Read our blog

Ask the Vet
Every week our staff veterinarian, Dr. Lydia Gray, answers tough horse health questions from riders just like you.

Read her latest answer now »

Healthy horses, happy riders.
SmartPak is committed to a greener planet.
Sign Up Now!
Free Catalog Get Yours Now!

SmartPak Equine is the premier online provider of horse supplies and equine supplements.
Questions? Call us Toll-Free at 1-888-752-5171. © Copyright 2013 by SmartPak Equine LLC. All Rights reserved.