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Look Book: Fashion You’ll Fall For

(Hannah (Stylist), Bjorn (Designer) and Anna (Model) give Kristi (Photographer) their best Fall…er…Leap at the conclusion of our “Fashion You’ll Fall For” photo shoot!)

Here at SmartPak we are constantly churning out new and innovative ideas to meet the needs of you and your horse. In addition to being horse owners, dog lovers, and savvy shoppers to boot, we are also lovers of fashion and clothing that bring us from one location to the next. The idea behind our “Look Book” was just that – we wanted to showcase and style our hot new fall fashion in a way that would inspire you to go from the barn into town and not have to think twice about changing your breeches (pun intended).

When I started pulling outfits together, I was immediately drawn to the moody undertones of the season, including eggplants, rusts, browns, greens and the unexpected seasonal stunners of teal and bold reds (seen in the Eurostar Hilmar Shirt and the Kingsland Doncrest Jacket in Chili). It was only natural to thread these colors throughout each “Look” and accent it with the chicest of boots, bags and accessories. My favorite moment of the day was when we decided, impromptu, to accessorize the stunning Equiline XCool Ladies Competition Coat in Navy, with a beautiful silk scarf that Renee, our ever-stylish Senior Buyer wore into work that day. Voila – the look was complete!

Not only was planning and styling this Look Book an exciting challenge, I really enjoyed realizing firsthand that the apparel we carry is not only incredibly stylish and fashion-forward, but it’s also backed by manufacturers and designers who are long-standing industry leaders in the equestrian world. You can rest assured that you’ll not only look good riding and bouncing from barn to town, you will be wearing the most innovative and effective designs in the equine world.

We hope you enjoy our unexpected wardrobe pairings and are inspired to create a unique look all your own.

Photo Stylist – Creative Department

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2 comments on “Look Book: Fashion You’ll Fall For
  1. L.A. Pomeroy says:

    Hello Hannah, I don’t know if you saw the AHP release announcing the debut in January of Equine Flair Lifestyle Magazine (by the publishers of Elite Equestrian) but I am their new Style writer, and I’d LOVE to be in touch with you more about this Look Book and where we can find an interesting backstory to share, as well as looking at upcoming style trends both ringside and on the avenue. Drop me a line!, (413) 586 6121 office landline. Thnx

  2. suzanne wild says:

    Can’t wait to see the whole book – and particularly pleased to see my own favourite accessory – STELLA the wonderdog! Love that dawg x

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