Some springtime musings from the always-sunny Melissa, SmartPak’s VP of Merchandising
Spring is one of my favorite times of the year. The feeling of fresh and new that comes along with spring is inspirational. Horses who have been ridden in indoors all winter are fresh and sassy on their first rides outside. They get that little sparkle back in their eyes that dims a bit in the long winter months indoors. Winter blankets get laundered and packed away for a few months. Tack trunks get cleaned out and reorganized in anticipation of the upcoming show season. Closets get cleaned out. Life just feels less cluttered in early spring.
As always, SmartPak is here to help you transition from season to season and get ready for a busy year of horse shows or trail rides. Our new spring catalog will be landing in your mailboxes next week. It is full of all the things you need to enjoy your horses no matter what your discipline. In this catalog, you will find lots of our old favorites like SmartPak Stable Sheets, Tailored Sportsman Trophy Hunters, Kerrits Performance Tights, Charles Owen AYR8 helmets and Tredstep Donatello boots. You will also find some of the hottest, newer apparel brands like Equiline, Kingsland, USG and Select Dress. If by some chance you don’t find what you need, call or e-mail us…we’ll be happy to order it for you. Our 100% Happiness Guarantee means that you will always be satisfied with what you buy from us or we’ll take it back…no questions asked.
There are a lot of things in our spring catalog that I’m really excited about, and I wanted to take a minute to tell you about a few of them.Samshield Custom Helmet – I have been riding in my Samshield for almost a year now. I went a little crazy and ordered a custom one with faux Lizard on the top and got my name embossed on the harness. Even in the very conservative equitation ring in New England, this helmet has been a hit. I ALWAYS get compliments on it. It is extremely comfortable and looks great. Once you put it on, you never want to take it off!
Bradley Breeches – Bradley Breeches were designed by Renee, one of our Senior Buyers. Her blood, sweat and tears (literally) have gone into these breeches. I’ve been riding in them for about 3 months now. They look great. My trainer’s comment the first time I wore them was “Wow, you finally have breeches that fit you.” They are available in a full range of sizes and in fun colors for schooling too. They’re an amazing price point so you can have more than one color! Try them – they’ll be your next favorite pair of breeches.
SmartSlim Ultra Cami & Capri – I designed the original SmartSlim about 4 years ago as a solution to help hide imperfections that breeches like to reveal to the world and to help control jiggle that seems to become more of a problem the older we (OK, I) get. I had been wearing pantyhose under my breeches, and quite honestly, that was pretty much as close to torture as I ever want to get. The original SmartSlim is still available, but I’ve now added SmartSlim Ultra to our offering. Ultra is made of a slightly softer material so it is a little bit easier to pull up tighter fitting breeches over these than the original SmartSlim. Ultra also has a lower rise so that it is more appropriate for the low and mid-rise breech styles that are so popular now. Many of you who loved SmartSlim asked us to make a coordinating top. Ask and you shall receive! Wear SmartSlim Ultra Cami along with your Capris, and you’ll be covered from neck to ankle in a cocoon of happiness that keeps everything in place and looking marvelous.
Select Dress Champion Breeches – Maria, a dressage rider and one of our Senior Buyers, has picked these as her new favorite breeches because they fit her better than any other full seat breech she has ever worn…ever. Enough said!
DeNiro Ride and Fly Tall Boots – I was an early adopter of the “sneaker” boot trend and have worn a couple of different styles and brands over the past three years. They were comfortable but not very attractive. The DeNiro Ride and Fly Boots are spectacular. They take comfort to a whole new level but still have the traditional tall boot look that we know and love.
SmartPak Sports Bras – OK, let’s face it – we’re predominantly female at SmartPak. We know how important it is to have a sports bra that is comfortable but that also does its job. We have designed several different styles of sports bras for you so that you can choose the one that works best for your particular need. We weren’t particularly happy with the utilitarian look of most sports bras on the market so in addition to function and comfort, we’ve added some fun little touches that make these bras pretty, feminine and about as sexy as sports bras can be. We also have matching undies. Enjoy!
I hope you have as much fun flipping through the pages of our catalog as we do. Have a really great time shopping then get out there and RIDE!!!!
-Melissa, VP of Merchandising
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