More Than Meets the Eye

At SmartPak, we have fun. We combine work with play on a daily basis, and our photo shoots are no exception. Our newest Look Book might look seriously fashionable, but behind the scenes we were seriously playful. Don’t believe me? Take a peek at some of the outtakes from the shoot.

Courtney graciously stands in with Chester, our first equine model, as a grey card test.

I tried valiantly to make it into a shot…guess I’m not quite cut out for modeling. I’ll leave that to Daisy!

Putting together this photo shoot was one of the most gratifying experiences I’ve had because the result was so far above what I could have hoped for. The outfits set the stage for a shoot that was bright and energized. The location (Setters Run Farm in Duxbury) was ideal, the model (Daisy) was exquisite, the photographer (Adam Clear) was brilliant. Even the horses were calm and collected! Everything came together perfectly and went off without a hitch.

Daisy gets into the tractor shot (a little too into it? maybe).

Daisy shows off the stretch quality of the Ariat jeans.

Each outfit was carefully pieced together by our stylist, Hannah, and has a little something extra – a “hidden gem,” as we like to call it. When it comes down to it, fashion isn’t just about the clothes, it’s about the way the clothes make you feel – especially when you’re riding. When you look good, you feel good. And there’s no reason you can’t feel good all the time! With that in mind, we put together nine looks that are sure to wow everyone at the barn and beyond.

The Dubarry boots/liners get careful inspection by Cowboy, our second (and much more inquisitive) equine model.

As our customers and friends, you’re always our inspiration and we hope that we can be yours too.
Happy shopping!

Yeah! One more shot done! Daisy jumps for joy!

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Apparently I've been obsessed with horses since I was born, and I used to beg for pony rides on a regular basis. I started showing in 4-H, progressed to equitation and jumpers in high school and rode on the IHSA team in college where I also discovered the joys...

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