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Unwrapping the Latest Look Book 

With a beautiful model and location, Adam Clear is busy capturing outfit #8.

The release of SmartPak’s Fall 2012 Look Book is right around the corner. Taking the new, exciting pieces for fall and layering them to create outfits that are bold, classy and perfect to take you to and from the barn! This time around, we asked our Active Riders (a group of riders at SmartPak) which pieces they’d love to add to their barn wardrobe so we could showcase outfits you’ll love, picked by riders just like you!

For me, the Look Book is one of the most exciting projects that our Creative department does. While I’ve been with SmartPak for quite some time now, being able to partake in this Look Book was a first. Let me tell you, the entire process is just as exciting as the final pieces that you will see! I was primarily in charge of getting the outfits prepped and the model dressed and off to the location of choice. However, I also had the chance to hang with the fantastic horses of Whit Acres Farm in Norwell, MA (including the most adorable little—and also pregnant—mini, Rosie!). Of course, at the end of the day, the horses are really what it is all about.

The talented Michelle McGrath of TEAM touching up Kara’s makeup.

With the collaboration of our Marketing and Merchandising departments along with fantastic photography and a great design, the Fall 2012 Look Book will not disappoint!

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