Western Spring Photo Shoot:
SmartPaker Becki: This year we decided to take our spring Western Shoot out west to the sunshine and warm weather of Southern California. Nestled in the equestrian community of Chino Hills, Hillcrest Equestrian Center was our very hospitable host, as we shot all of the products for our upcoming spring Western Catalog. And between the beautiful horses, scenic backdrops and exciting array of new products, we know you’re going to love this catalog!
I spent most of my time at thte shoot helping our models (both horse and human) with their outfits. The location of our photo shoot was picture perfect and all of the horses were really good sports for all of their close ups. I am so excited for all of our customers to see all of the amazing new products that will be in the upcoming catalog!
Denver Market (aka “WESA”):
What better time to head to cold, snowy Denver than January, right??? Well that’s just what we did when we traveled to the WESA Buyer Show this month. Also known as January Market, WESA is the perfect place for retailers like SmartPak to see all of the new, innovative products in the equine industry. On the hunt to find the latest and greatest in equine products for our customers, we scoped out everything from the newest fashion trends from our favorite brands like Wrangler and Ariat, to the latest innovations in tack and equipment. WESA has it all!
Tennessee Walkabout Tour
SmartPaker Kristen: This past weekend, SmartPaker Carolyn and I packed our bags and headed to Franklin, TN for Clinton Anderson’s first Walkabout Tour stop for 2014. I was hoping for warmer temperatures in TN, but we were greeted with a whopping 16 degrees on Saturday morning. Despite the less than balmy temps, it was a weekend full of learning and excitement. Best of all, we got a chance to chat with horse owners from all over the country. One of the best parts of this crowd was the versatility. I met trail riders, hunter/jumpers, barrel racers, you name it. Nothing like getting to spend your weekend amongst horse owners who are invested in their horses! We helped horse owners design supplement programs to keep their horses happy and healthy. SmartCombo Senior Pellets and SmartHoof Ultra were amongst the favorites this weekend!
SmartPaker Carolyn: We had a great time meeting our wonderful customers in person and chatting with them about their horses. My favorite part was the charity ball toss event. When winners had been chosen for the toss, all of the kids came down from the stands and raced to pick up the tennis balls. It looked like a lot of fun! Despite the cold, there was a great turnout and it was a pleasure meeting so many people from all different disciplines who love their horses!