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Copywriter – Sales and Marketing

About the team: The Brand & Customer Experience Marketing team is maniacally focused on powering healthy horses and happy riders. At SmartPak, we work hard to have the best products, policies, and innovative solutions for riders, and our team is responsible for making sure that riders everywhere know about, shop at, and love SmartPak. We’re a smart, fast-paced, fun-loving team, and we need you to help us get smarter, faster, and more fun.

About the job: Do you love creating compelling copy so much that you write your friends’ dating profiles or do book reports on summer beach reads to show you kids how it’s done? Ever get jealous when you see amazing taglines in other company’s ads? If so, you’re exactly the kind of word nerd we’re looking for.

At SmartPak, the Copywriter, Sales & Marketing kicks ass and takes names as part of the Brand & Customer Experience Marketing team. In this role, you’re responsible for creating sales and marketing copy that’s equal parts clever, compelling, and concise. To crush it in this role, you’ll need to be able to get inside the heads of the riders we serve and talk to them like a friend in the barn. You’ll also need to be flexible. Like bend-over-backwards flexible, always willing to rework every single word of copy that has room for improvement.

Day-to-day, you’ll be teaming up with the SmartPakers in Creative, Merchandising, and your fellow Marketeers to create rider-focused, benefit-driven copy for all of our direct marketing collateral, from product pages to email and catalog headlines, and everything in between. Through these partnerships and your own unrelenting desire to do great work every single day, you’ll get to work hard, have fun, and help us change the world, four hooves at a time.

How you’ll do it (skills):

  • Ability to quickly, succinctly, and convincingly convey a message that motivates action from a skeptical or uncertain buyer
  • Great sense of humor, with the ability to acquire a seriously playful brand voice, without getting silly
  • Ability to speak your mind and speak for your customers without running over your teammates
  • A solid mix of confidence and humility – be proud of your work, but still able to accept rounds of feedback without a bruised ego
  • Impeccable time- and project-management skills with the ability to self-manage and work with little direction
  • A “get it done” attitude and work ethic with a willingness to work on a wide range of projects
  • Strategic thinking that unites business priorities with creativity
  • A working knowledge of Microsoft Office and Adobe Creative Suite, and eagerness to learn more

 How you’ve done it before (experience + qualifications):

  • Bachelor’s degree with a major in Marketing, Copywriting, English, or Communications preferred; Equine/Animal Science degrees considered
  • Professional experience writing copy required
    • Catalog, retail, or other direct marketing experience preferred
  • Horse experience will give you a leg up
  • Practice herding cats will help you succeed in our mad, mad world

SmartPak is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.



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11 comments on “Copywriter – Sales and Marketing
  1. Justene Marie Testa says:

    Would this position have the ability to work remotely?

  2. Amy Kierce says:

    Where is your office?

  3. Lex says:

    Hi, do you have any remote positions available?

    • SmartPak SmartPak says:

      Hi Lex, thanks for your interest in working at SmartPak! Our positions are located at our office in Plymouth, MA or (if noted) our Retail Store in Natick, MA.

  4. Kate Conway says:

    Is this job posting still open?

    • SmartPak SmartPak says:

      Hi Kate, thanks for your interest in working at SmartPak! This position is available, the posting will be taken down once it has been filled.

  5. Samra says:

    Hi I work in horse riding and my business where is your office

  6. Samra says:

    I want for you sale horse riding products if you want and send me Oder

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